What specific decision did your family business make as a result? Focus on different functions like people, supply chain, financing, investment management?

PART (1000 words)

(iv) Recap about how the family perceived the threat from COVID-19
For this part you will need to interview at least 1-2 members from your family business

• How did the family interpret the first threats from the Covid? explain what happened in the first couple of weeks. What decisions did the family make initially?

• How did the interpretation of the threat change after the first wave? You will need to provide clear timeline?

• What specific decision did your family business make as a result? Focus on different functions like people, supply chain, financing, investment management?

• How do you expect the operating environment to change in the next 12 months? What decisions do you think you may have to take in this time frame?
(v) Recommendations: Given the current and future set of family assets and obstacles, outline recommendation to sustain the long-term sustainability of family firm.

You may use any of the tool/s from the textbook and/or in the article: ‘Analyzing Family Business Cases: Tools and Techniques’ by Sharma, Blunden, Labaki, Michael-Tsabari, Algarin. These will be attached with this file on the portal.