Marketing Mix–4 P’s, (Product, Place, Price, Promotion)
Identify each of the 4 Ps.
Product should include not only the physical product, but the package, warranty, after-sales support, etc.
Place—discuss how you will ensure that your products are available to consumers when and where they want them.
Promotion—discuss how you will promote your product to bring about mutually satisfying exchanges with target markets. How will you inform, educate, persuade and remind consumers of the benefits of your product.
Price—Discuss how you will price your product; what pricing strategy will you employ? And identify the price.
• Implementation and control plans
Identify the steps you will take to achieve your marketing objectives, and how you will control progress toward those objectives.
