Innovation Project/ Regal Cinemas
Regal Cinemas
Step 2: Conduct necessary research about the chosen company to better understand the health of that company. This should include company history, current situation, and financial status.
Step 3: Develop an idea that will impact the growth of the company. Detail the idea and how it will need support from and affect the other areas of the company (accounting, IT, HR, marketing, etc.).
Outline and Rubric
Internal Report to the CEO
Proposal of New SBU
10 points: Cover sheet, Table of Contents with page numbers, all pages numbered, headings for all sections, proper spelling, grammar, and capitalization.
A. Executive Summary (10 points)
a. Introduce Company
b. Introduce Idea/SBU
B. Company Overview (10 points)
a. History
b. Current Situation
c. Financial Status (include financial statement found through secondary research)
C. New Idea – Strategic Business Unit (20 points)
a. Outline of Idea (clear, concise, complete)
b. Production of Product/Service
c. Operations (where, when, how)
D. Marketing (10 points)
Marketing Mix (4Ps) ; include E-marketing, web presence; social media.
A. Human Resource Implications for New SBU (10 points)
a. Management model
b. Personnel (can you use current or will expansion be necessary)
B. Financial Implications (10 points)
Estimate of potential revenue (make sure to use proper terms)
A. Global Business Implications (10 points)
How will this apply to the company’s global market; include cultural aspects.
