Choose an idea to evaluate for this company. Whatever idea you choose it MUST be one the company does not currently use. Some possible ideas include:
A sustainable energy source, product or policy for the company to use.
A new marketing strategy for a demographic the company does not currently target.
A social media platform or technology for the company to use.
A new business model or strategy, such as drop shipping.
Based on your research, decide what your recommendation will be. Is the idea a good fit for this company? Your answer does not have to be yes. If the idea seems good, then recommend it. If the research suggests that the idea is a bad fit for the company, then your recommendation will be to not pursue the idea.
Write a report based on your research, findings and recommendation. The report should be written in 12 pt in a professional looking font, you have to convince your audience (the board and/or CEO of the company you have researched) to follow your recommendation, so be specific about costs, savings, and benefits. Include an appendix with relevant supplementary information that supports your recommendation. Document your sources (at least three) using APA style in-text citations and a References page. The parts of your report should be as follows:
Title Page
Table of Contents
List of Figures and Tables
Introduction and Purpose
Findings
Analysis
Recommendations
References
Appendices
