Material 1 is the case.
(1) Summary of the case.
(2) Way forward.
(3) Analyse Scenario 1 (area) and Scenario 2 (franchisee). write separate analyses for each scenario
(4) Conclusion and recommendation
Questions to consider through the analysis:
(a) Tradeoffs and other considerations are expressed in the last paragraph before the Conclusion section on page 11.
(b) Assess case as a pattern in entrepreneurship using the ten-point framework in Material 2.
(c) What are some of the pros and cons of being a franchisee?
(d) What are some of the pros and cons of being an area developer in a franchisee system?
(e) Should Karen retain the Manhattan franchise locations for her own portfolio or work with the Robertson – Gladstone team? Why?
(f) Which economic model is more appealing for Karen, being a franchisee or an area developer? Calculate the net present value of each strategy’s cash flow streams. (include exhibits/tables per option/scenario showing inputs, assumptions, projections, and NPV).
Articles:
Assessing the Franchise Option by Surinder Tikoo
European Wax Center in Manhattan: Determining where in a franchise system to build a business by Joseph Golden1, A. J. Wasserstein
Patterns in Entrepreneurship
There are many ways for aspiring entrepreneurs to get in the arena
A. J. Wasserstein1,Joseph N. Golden2
Pure Barre’s President Is Getting the Brand in Top Shape
Subject: Business
Topic: Case Study
