Using relevant digital marketing theory and industry sources, students should address the following questions:
1. What are the Strengths, Weaknesses, Opportunities and Treats for Fan Fit?.
2. Who are the competitors for Fan Fit?
3. What is the digital marketing strategy that you would recommend for them in order to be able to sell in other markets that you feel would be appropriate?
4. How should Fan Fit use Channels, Content and Data to reach its buyer personas?
5. What changes would Fan Fit have to make to implement the new strategy?
