Disney/Apple Marketing
Select and research one industry leader, either Disney or Apple, and consider what you learned in Lesson 9 to answer the following questions.
a. What role does branding play in your selected company’s marketing strategy? Provide examples to support your answer.
b. Identify and explain at least two ways your selected company uses integrated marketing communication.
c. Explain which type of pricing strategy you feel your selected company uses. Do you think this strategy is effective? Why?
