Interactive Learning Activity
8.1 Learning Outcomes:
Describe the various primary data collection techniques.
Examine the circumstances in which collecting information on consumers is ethical
8.2 Action Required:
Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
8.3 Test your Knowledge (Question):
Discussion Question #1: Tamimi Markets has a great new customer appreciation program with the name “Tamimi Rewards” (https://tamimimarkets.com/). These programs collect purchasing data and build consumer profiles. How can supermarkets such as Tamimi use these data to create value for the firm and consumers? Discuss.
8.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
