6- Develop your social media brand/business standards :
Establish your business voice and tone and figure out how to speak with your target audience.
What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.
Write a clear and detailed description of your brand/ business posting guidelines.
What logos, positioning, and sizing will you use?
What fonts and colors will you use?
What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?
- Implementation [Content Ideas: for each campaign] :
Actionable social media tactics :
In detail, develop actionable social mediatactics to implement each of the company’s social media presence. For each social media platform [based on the previous selection (point #6)]:
- Determine the purpose/goal
- Ideal time for Posting
- What types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?
- What percentage of your posts will be promotional, if any?
- How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)?
Influencer marketing strategy:
- Select 3 influencers and evaluate the following:
- Who are the influencers you will employ and why you selected them?
- What Social media platforms are they using?
- What is the nature of their followers?
- What messages will you ask your influencers to promote?
Content calendar plan:
- Create a social media content calendar plan for your business and attach a screenshot to your report.
Paid advertising:
- How to integrate paid advertising in your content marketing strategy? (Note: Provide screenshots of your work.)
- Evaluation and Measuring :
- Choose four metrics to measure the success of your social media campaign? [Explain].
- How do you know if your social media activities are effective?
- Budget :
- How much your business should spend on its social media marketing budget?
you should include the following:
Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources.
10- Conclusion
- Conclude your report.
- Reference list
- List all the sources you have used in the process of researching your work.
