Communications & Content Marketing
This assignment has been designed to meet the following module learning outcomes:
Develop the theoretical and application-based knowledge of various marketing communications methods, media and development of marketing messages. (MLO1)
Develop team working skills in the context of communications marketing and presenting the findings of this analysis. (MLO2)
Develop the attributes of a digital marketer, or a marketing specialist operating in a digital-communications environment. (MLO3)
Develop the foundational skills needed to analyse and evaluate a marketing communications campaign based on appropriate metrics, with an appreciation of the global environment, and potential ethical implications. (MLO4)
