Chapter 3 Discussion
Choose a company or brand on which to focus. Be sure to state what company/brand you chose.
Fenty Beauty is a cosmetic brand and organization that was launched less than 5 years ago, yet, has become one of the most successful cosmetic brands launched in modern history.
What industry is it in?
Who are the direct and indirect competitors?
Which (in each category of direct and indirect) are the most relevant competitors?
For those most relevant competitors, analyze them using at least 3 of the 8 elements described in the textbook.
Size growth and profitability
Current and past strategies
Objective and Commitment
Does the selected company/brand have a competitive advantage over these competitors? If so, do you think a competitive advantage will last?
