Bolstered by the continuous advancement of technologies such as VR/AR/MR and blockchains, metaverses are anticipated to become a dominant Internet-based platform. The rise of the metaverses may impact marketing tactics and strategies of businesses of all sizes. (200words for each question)
- How might consumers behave differently in metaverses than in the offline world or previous generations of internet-based platforms (e.g., ‘traditional’ ecommerce websites, shopping apps)? provide a concrete example to illustrate each behavioral difference you identify.
- What NEW marketing approaches might be possible in metaverses (but are not implementable in the offline world or using previous generations of online platforms)? provide a concrete example to illustrate each new approach you identify.