Panda Sunglasses
How Should a Start-Up Business with a Social Mission Market Its Sunglasses with Bamboo Frames?
1.How can social entrepreneurs such as the founders of Panda Sunglasses use their companies’ social missions to attract customers and promote their businesses?
- How should the founders of Panda Sunglasses define a unique selling proposition for their company that resonates with customers?
- Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing plan for the company.
- Use the business model canvas to illustrate Panda Sun- glasses’s business model. Can you identify other revenue streams that could support the company? How can the company strengthen its relationships with customers?
- How should the founders of Panda Sunglasses use social media to market their company and its products? What can they do to increase the traffic to and generate more sales from their company’s Web site?
