- What are the differences between patents, copyrights, and trademarks?
- What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy?
- When are trade secrets more useful than patents, copyrights, or trademarks?
- Identify a situation in which none of the legal protection mechanisms discussed (patents, copyrights, trademarks, trade secrets) will prove useful.
- Describe a technological innovation not discussed in the chapter, and identify where you think it lies on the control continuum between wholly proprietary and wholly open.
- What factors do you believe influenced the choice of protection strategy used for the innovation identified above? Do you think the strategy was a good choice?
