Investige the Impact of social media marketing on SMEs in the UAE: the case of fitness industry?
Data analysis should be done using the QDA Miner and ANTCONC or MNIVO software application. Include various output from the software such as codebook, memos, display matrix, tables, charts…etc.
Discussion – Provide in-depth discussion on the meaning of your results and how do you interpret them as a qualitative researcher. You will focus on how the results of your study will be of significance to the specific field of study.
