AN INNOVATIVE PRODUCT WHICH DOES’NT EXIST IN THE MARKET
1. Consumers have the problem with the time required for cooling their beverages when they use the cans that are sold traditionally by the beverage companies. The problems that can be considered are:
Why customers are having problems with the traditional canned beverage items?
Why there could be issues that some beverage companies would not prefer using self-chilled cans?
Why there are limited markets of this product?
Why other companies have not explored this option yet?
Why it will be important to maintain health safety regulations while preparing this self-chilled can?
How more business customers can be attracted?
3. Metaphoric simulation and reframe the problem would be two idea generation techniques that would be useful. Brainstorming technique can be used as well.
