Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive?

Marketing Question

Q1- Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive? (Include facts and figures to support your opinion) (35 marks-850 words).