Case Study

Review Case Study 4, “Beijing Sammies,” which you can access in the Wk 5 Learning Activities folder.

In the case study, Sam Goodman has a well-organized business plan underway as many consumer aspects have been considered. It was quite a surprise to many when Sam’s company suddenly began to lose traction after a steady climb to finally reach a proverbial mountain of success. It appears that Sam failed to anticipate some entrepreneurial and managerial traps that impede further organizational development.

What measures can Sam implement at this time to further promote a recovery process?