Assignment Objective:
Select a sports team, league, or brand with a tie to the Olympics; this is your client.
Create an advertisement for the upcoming Olympics Games For your client.
The first part of the advertising process is coming up with the IDEA for the advertisement that offers a fresh take on the concept.
Pitch your client (me) your idea. The purpose of this practice is to push you to think creatively and like an advertiser. This will help you as we
moving forward in this course.
Assignment Requirements:
Your pitch should answer the following:
• How is this idea “fresh”?/ What story are you trying to tell?
• How does this idea engage, entertain and inform the consumer?
Your pitch should be between a half a page to a page long. Make sure your client understands your idea and the
story you are trying to tell with this advertisement.
Remember to look outside the world of sports for inspiration.
