Red Bull’s social media What social and mobile media tools is Red Bull using? Evaluate Red Bull’s social media marketing […]
Category: Marketing
How is advertising intent guidance provided to influencers?
Downloading a chapter of a new book before buying it or listening to a few seconds of a song before […]
Describe the components of the 7C online marketing framework.
Marketing framework. Describe the components of the 7C online marketing framework. Differentiate between organic and paid search.
Which of the following is not a function of marketing’s value creation process?
Which of the following is not a function of marketing’s value creation process? Capturing value Delivering value Communicating value Exchanging […]
Describe how marketers create value for a product or service.
Role of marketing. Define the role of marketing. Detail the evolution of marketing over time. Describe how marketers create value […]
What is “lift” in marketing terms and why does the author impress this as important?
Read the book attached, and then listen to the following podcast: https://podcasts.apple.com/us/podcast/the-digital-insider-with-sinan-aral/id1626677736?i=1000585444737 Answer the questions below: According to […]
Describe 4 key performance indicators (KPIs) that the company should use to evaluate the performance of your marketing investment.
Using the same company that you selected in Assignment 2, you will prepare a brief marketing plan outlining how the […]
How do the 4Ps of Marketing (i.e., product, price, place, promotion) create value for target customers and influence demand for marketing offerings?
The purpose of this discussion is to reflect on your learning and to further your understanding of the definition of […]
Describe what PR recommendations you would have for Taylor Swift if you were her public relations consultant.
“Don’t Mess with the Queen of Social Media” Describe what PR recommendations you would have for Taylor Swift if you […]
Explore how external factors, such as the economy, competition, suppliers, distribution channels, and political-legal groups affect the marketing function.
This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing […]
