In your initial post, identify a product or service that you recently purchased. Describe the steps you took during the […]
Category: Marketing
Watch the accompanying video and use the Miles and Snow Organizational Strategy typology to describe what category your company is in and why.
Watch the accompanying video and use the Miles and Snow Organizational Strategy typology to describe what category your company […]
Pick an airline, domestic or international, and address the following topics: Discuss the airline’s branding strategy.
Pick an airline, domestic or international, and address the following topics: Discuss the airline’s branding strategy. What do you feel […]
Assume that one of your ideas proceeds through the new product development process with flying colors and is ready for commercialization. Describe how it will evolve through the product life cycle and how marketing strategies change.
Brainstorming New Product Ideas You will submit a mind map for this assignment. If you are not familiar with mind-mapping, […]
According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — or rather the “experience of the user.”
According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — […]
What do you think? Do you think it is appropriate to be skeptical about claims for environmental safety? Are manufacturers more interested in profit than in the planet?
Green Marketing Green marketing is a new addition to the marketer’s arsenal, but some writers have raised questions about the […]
Identify and describe the five most important issues relevant to the current situation from the external environment AND internal environment.
David Jones Ltd. (AU): A Case Study Case Study: 3500 words, You will need to submit a report that […]
Which of the following is a subjective measure of brand equity? a. Brand name b. Brand awareness c. Brand quality.
1. All of the following are elements of a product except a. brand name. b. quality levels. c. packaging. d. […]
Explain how marketing using characters or cartoons affects children to want unhealthy food.
Explain how marketing using characters or cartoons affects children to want unhealthy food. (This is my idea, feel free to […]
Draft a paper assessing role of marketing in driving sales in the pharmaceutical industry.
Role of marketing in driving sales in the pharmaceutical industry Draft a paper assessing role of marketing in driving sales […]
