Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze […]
Category: Marketing
Identify the specific target market segments you have defined. What are the market niches you hope to capture? Describe.
Brand Extension Marketing Plan The assessment in this module is to complete a component of a Brand Extension Marketing Plan […]
Conduct an independent piece of research of a company selected from a given list that considers different industries/organisations and management practices across different geographical locations by evaluating how corporate social reasonability practices have been undertaken and critically discuss alternative approaches and solutions.
Corporate Social Responsibility You are expected to conduct an independent piece of research of a company selected from a given […]
What is the current mood of consumers regarding brands and their impact on social and political issues? Does this mood vary according to demographic factors?
Branding 1)Name some individuals who have created lucrative personal brands. How have they achieved this success? 2)How do social influencers […]
Write a two-page report describing the characteristics of the product or what you think the characteristics should have been, the target audience selected, the promotions done for it and the distribution channels.
Question Various companies have launched a new energy bar for athletes for consumption during demanding competitions. These different bars contain […]
Provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental causes are they aligned with and how do they communicate this to their consumers?
LEGO Brand Analysis (REVISION) ESSAY. Provide an additional example to illustrate how Lego uses the societal marketing concept? What social/environmental […]
Describe the issue through the lens of the sustainable marketing concept. How might this perspective change your recommendation?
Review the eight (8) morally difficult marketing situations described in Table 20.1, in our Kotler and Armstrong (2018) textbook. Table […]
Describe an Omnichannel strategy for your product or service. Why does this strategy make sense for your product or service?
Final Product or Service Marketing Plan Assessment Instructions: You will continue your Product or Service Marketing Plan ( 6.5) by […]
Write a 2 page essay on why market research is important.
Write a 2 page essay on why market research is important. Answer the following questions in your essay. How can […]
Describe the Target Market for both the Good and Service: The target market segmentation for your good and service is described.
Purpose: To enforce the value of the marketing mix elements in designing a marketing strategy Background: Given the highly competitive […]
