February 13, 2023Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? by Osman Reading required: – Read Chapter 10, 11, 15 and 17 carefully and then answer the following questions based on your […]