Tag: Beyond the Bean
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Prepare a detailed promotion plan for Beyond the Bean to ensure maximum exposure and success. Identify the specific message to be communicated to customers in your promotions.
1. Beyond the Bean a. What marketing challenge do Greig and Peck face? b. Perform an internal and external analysis. c. Review the customer segments and determine which of them should represent the venture’s target market. Support your reasoning. d. Evaluate Greig’s pricing plan for table rentals to play board games. Would you charge each…