Tag: Branding Strategy
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Describe the role and importance of brand positioning and its relationship to marketing communications plans.
Integrated Marketing Module 3 Branding Strategy In this module, you will explore branding and the role it plays in marketing. Brand positioning is a foundational concept for strategic development. Positioning is the perception of a product/service relative to the competition. Marketers use positioning to influence the perception of the brand’s product/service by customers. This module…