Internationalisation in the Fashion Industry Context The use of the British image (25%) Develop a critical analysis providing the reader […]
Tag: Britishness
How Britishness is incorporated within the brand for the chosen international market (online/offline store atmospherics, social media, website, any other)?
Britishness (30%) • What is Britishness? (10%) • What elements of the British image does the brand incorporate into its […]
