Tag: Britishness
-
Whether the use of Britishness has helped the brand entering and developing this market. Why?
Internationalisation in the Fashion Industry Context The use of the British image (25%) Develop a critical analysis providing the reader with the reasoning for: • Whether the brand uses the Britishness in the chosen international market properly? Why? If not, how could it be improved? Why? (10%) • Whether the use of Britishness has helped…
-
How Britishness is incorporated within the brand for the chosen international market (online/offline store atmospherics, social media, website, any other)?
Britishness (30%) • What is Britishness? (10%) • What elements of the British image does the brand incorporate into its operation in international markets? (10%) • How Britishness is incorporated within the brand for the chosen international market (online/offline store atmospherics, social media, website, any other)? (10%)