Tag: CBBE
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Identify and analyse the pertinent attributes of the brand (pricing, communications) and other relevant marketing activities: Target Market, Market Share, Competitor analysis.
ASSIGNMENT TASK: Write a report on a digital brand (COCA COLA). Brand Audit (Parts A, B & C) A brand audit enables the organisation to know what factors are contributing to a brands performance. An audit gathers and evaluates information about the brand and competing brands. It can be used to answer questions such as;…