Tag: Chief Marketing Officer (CMO)
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Based on the company’s mission and goals, status in the market, current target market(s), and brand power, you will develop a Marketing Plan for the new product/brand extension.
Description H&M Clothing Company (Hennes & Mauritz AB – public traded company) Swedish based clothing company The market plan is the fashion industry and target market is recently single women in their 20s. Step 1: You are a Chief Marketing Officer (CMO) recently hired to develop a new product line or brand extension for a…