Read, analyze and critique chapter 10, Affirmation Becomes Autonomy in The Big Leap – an Ethics of Insight, volume 1. […]
Tag: CMO
Organize your responses to identify and label the 3 best practices and 3 poor actions with remedies.
Data Analytics For this scenario, identify 2 best practices and 3 actions done poorly. For each poor action, suggest a […]
How will you bring the product to the new market?
Global Marketing Plan written for the CMO or CEO of your chosen and approved SME Product:FREE ’IST The global marketing […]
How have technology, natural, and cultural macro-environmental forces impacted Tesla?
Since Tesla started selling automobiles, Zachary, Tesla’s CMO (Chief Marketing Officer) has guided the brand to go further and faster […]
What can Zachary recommend in his report to adapt (a proactive approach) and hold off the competition with Tesla it electric car market.
Volkswagen the world’s second largest automaker Toyota is number one with its VW, Audi, Bentley ,Porsche ,and Lamborghini brands-by itself […]
Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the “I-Generation.” Specifically, you must address the following criteria: What is unique about Generation Z in terms of marketing?
Overview Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience […]
Discuss if the changes in the price of the commodity chosen is related to changes in the price of oil, using a correlation or simple regression analysis to show the relationship between the price of the commodity and oil price. (Discuss the statistical significance of the relationship).
Structured guide for Assessment one: This is in addition to the points discussed in class regarding assessment one. Clearly and […]
In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park.
In your role as regional marketing director of one of the theme parks in the southeastern United States, you have […]
Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Create speaker notes, if necessary, for each slide. Specifically, you need to address the following criteria: How will you use digital marketing to enhance brand awareness ?
Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to […]
Determine the pricing strategy that should be considered to drive new and existing customers. • How will you communicate the value of your offering through an effective pricing model?
Overview You presented the importance of brand equity to your organization and analyzed the implications of reopening the park. Your […]
