Tag: Coffee-house brands in Jordan.
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How can social media strategy be utilised to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan?
How can social media strategy be utilized to develop an effective brand identity strategy for SMEs within an emergent economy in Jordan? The aim of this research is to develop a conceptual brand identity framework that caters to SME organizations within emergent economies (Jordan) coffee-house brands in Jordan. In particular this research study seeks to…