Tag: Competitor’s value proposition
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Competitor’s value proposition: Why do non-customers choose the competition’s feature? How loyal are customers to the competing brand?
Adidas vs Nike: The value proposition and the competition #1: The value proposition as it pertains to the focus of this report (not the organization as a whole). #2: Customer’s unmet needs as it pertains to the focus of this report (marketing opportunity). #3: Does the feature that is the focus of this report offers…