Tag: consumer and political realms
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After reading the chapter, discuss at length what strategies you see present in the video and how effective those strategies are at persuading consumers to change their behavior?
1. Watch the following Frontline episode that explores the different methods marketers and advertisers employ to discover what we want and how to sell it to us in the consumer and political realms (http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/). After reading the chapter, discuss at length what strategies you see present in the video and how effective those strategies are…