Tag: Consumer goods ‘industrial goods
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Conduct a comparative analysis between the leader you have chosen and a company (or companies) within the industry that does not enjoy the same success. What strengths and weaknesses do you find in their marketing efforts? How have their efforts enhanced or hindered the company’s image and success?
Niyadi – Comparative Market Analysis of an Organization The project work should not be a pure description of the company, but should also involve critical evaluation and/or identification of key issues. The following are some guidelines for the project: 1. Select a industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal,…