Tag: Consumer Packaged Goods (CPG)
-
Explain who they are and what they do, tying that explanation into what our book and slides say this type of company does.
Read Chapter Slides and complete the following: Using Category Management to operate a business isn’t confined to retail chains and Consumer Packaged Goods (CPG) (supplier/manufacturers) companies. Other players contribute to design of category plans and their implementation in store. So from all of the players: retailers, CPG companies, wholesalers, distributors, sales agencies, merchandising service organizations,…