Tag: consumers perceive brands
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Clearly identify various research designs, and explain the differences between exploratory, descriptive, and causal research designs.
Topic : The impacts of influencer marketing on the way consumers perceive brands. • Some concepts to begin with (you can use other relevant concepts if you wish so): Brand Personality, Brand Respect, Influencer Credibility, Online Brand Engagement, Brand Equity, etc. Intended Learning Outcomes being assessed By the end of this course students will be…