Tag: Customer relationship management (CRM)
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As the company’s IT manager, you have been tasked with recommending a Customer Relationship Management (CRM) enterprise system to senior management. Address the following: Which type of enterprise system would you recommend and why?
Enterprise System Recommendation Extra Sweet Sugar, Inc. manufactures candy in Riyadh and distributes its products throughout KSA. The organization has over 350 employees in three locations. Its functional business units currently work in silos, with data pertaining to their various departments held in separate, legacy systems. The company’s revenues are growing, and it has an…
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Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following: Identify two new products and/or services that the company can sell or offer to a global market.
Choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission to WGU. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also,…
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How would business leaders utilize data gathered about their customers to customize and target advertising?
Data Analytics Select a large retail business, and in a 4-5 page, APA 7th edition-formatted paper, address how an analytical customer relationship management (CRM) tool may help with customer churn prediction models as described in the reading and in the linked videos. How would business leaders utilize data gathered about their customers to customize and…
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How does LaRosa’s Pizzeria use this technology in order to improve the supply chain and value chain operations?
Complete the discussion, Service Positioning versus Product Process. Examine the roles of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) in business. Determine how each system can play a critical role in managing value chains. How does LaRosa’s Pizzeria use this technology in order to improve the supply chain and value chain operations? Determine…
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How does LaRosa’s Pizzeria use this technology in order to improve the supply chain and value chain operations?
Complete the discussion, Service Positioning versus Product Process. Examine the roles of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) in business. Determine how each system can play a critical role in managing value chains. How does LaRosa’s Pizzeria use this technology in order to improve the supply chain and value chain operations? Determine…
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Compose a scholarly paper that explores five topics relating to information systems utilized by management in today’s global On-Demand economy.
In this course, you will compose a scholarly paper that explores five topics relating to information systems utilized by management in today’s global On-Demand economy. Before you begin to develop your paper, you will select five IS-related solutions from the list provided in this activity. Working on this Research Project paper will help you better…
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What is the reality today? Have marketing efforts in today’s online environment brought companies closer to, or further from, the customer? Can you argue that digital channels actually create a more personal experience than face-to-face sales? Explain.
The key to sustainable success for most companies lies in the power of a strong brand. A favorable brand identity is really a relationship between the customer and the organization and its products. Customer Relationship Management (CRM, discussed in chapter 14) is an important element of the marketing mix. Before the “digital revolution,” customer relationships…
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Analyze the case study by outlining the main roles of CRM in helping business organizations to manage customer relationship.
Analyze the case study by outlining the main roles of CRM in helping business organizations to manage customer relationship. CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS ORGANIZATIONS Salesforce.com is the most successful enterprise- scale software as a service (SaaS) and the undisputed global leader in cloud-based customer relationship management (CRM) systems. Users can access Salesforce applications anywhere…
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Explain how an efficient supply chain system can increase a retailer’s level of product availability and decrease its inventory investment.
In this module/week, you learned how to effectively manage the employees of a retail company in order to achieve optimum productivity, high morale, and low turnover, thus increasing the profit margin. Chapter 10 provides information on the various methods for using internal information systems and supply chain management (SCM) systems to maintain a low-cost structure…