Tag: Dove’s Campaign
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How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products?
Description CASE QUESTIONS 1. How is Unilever applying its understanding of internal consumer processes in the psychological core to market its products? 2. Which of the four external processes in the consumer’s culture do you think have been the most important to the success of Dove’s Campaign for Real Beauty? Why? 3. Do you agree…