Tag: Dr Julia Hibbas
-
Demonstrate a critical understanding of the omnichannel consumer and the evolving customer purchase journey, identifying how this impacts business strategy.
Bournemouth University Business School Assignment Brief *Assignment brief is subject to External Examiner approval and may require changes. Students will be notified and an updated version provided if necessary* Programme: MSc Marketing Management, MSc Marketing Management (Digital), MSc Marketing Management (Retail), MSc Marketing & User Experience Level: 7 Unit Name: Omnichannel Strategy and Supply Chain…