Tag: emotional impacts
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Describe the structure, content and purpose of your essay. The purpose of your essay is to discuss and assess how the creation of authenticity is being used as a principle design aim in the creation of corporate events.
Assessment Details Individual Essay – ‘Exploring the Role of Authenticity in Strategic Event Design’ In this module, we are focusing on the strategic design of business events to influence the cognitive, affective and behavioural impacts of attendees for optimal organisational outcomes. Cognitive impacts help attendees to better understand their organisation’s strategy, new initiative or product…