Tag: Geographic expansion
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Select one of the new market entries developed by Dove:Explain what type of an innovation the product is.
Dove: Leveraging a Brand Asset In 1955, Unilever (then Lever brothers) introduced Dove, which contained a patented, mild cleansing ingredient, into the soap category. It was positioned-then and now-as “beauty bar” with one-fourth cleansing cream that moisturizes skin while washing (as opposed to drying effect of regular soap). Advertisements reinforced the message by showing the…