Tag: Geographic segmentation
-
. Identify and explain in detail the current product life cycle stage for electric vehicles (overall and not just luxury electric vehicles).
Karma Automotive Q.1. (a) Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why. Use research/data to support your answer. (25 points) Figure 1: Segmentation Approaches Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation (b) Using segmentation approaches listed in Figure 1, develop a…