Humphries-Kil Archives - Professional Research Writing

January 5, 2023

How did the advertisement come to be, why didn’t someone notice its questionable content and message, did Unilever effectively repair its reputation, and what communications lessons were learned?

by Osman

Communication Theory In retrospect, the reaction of the public to a 2017 Dove Soap advertisement and Unilever’s apology as told […]

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