Tag: International Brand Management
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dentify which brand elements to adapt and which to retain. Support your discussion and recommendations with examples.
International Brand Management Jose Maria da fonseca wine and wine tourism company Brand manual (1,600 words) Assessment Information 1. Understand and critically evaluate how customer-based brand equity affects consumer responses to the marketing of an international brand. 2. Construct, recommend and execute appropriate branding strategies for building and maintaining the brand across geographic boundaries. 3.…