Tag: international marketing planning theory
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Critically evaluate the macro and micro environmental issues that inform strategic international marketing planning decision making.
Description of Assessment Task and Purpose: Horizon Scanning Report: Creation of an outline of Digital Marketing Plan (equiv. 2,500 words ± 10%, Appendices and References not included in the Total Word Count.) It’s called the Horizon Scanning Report because it’s related to strategy making and proposition delivery which are all relevant in the context of…