Tag: Lamar’s development of Hylux
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What are the two main customer segments as determined by Lamar? What are the implications for distribution depending on which segment he targets?
Description Case Analysis Assignment Discussion Questions 1. Analyze Lamar’s development of Hylux from the idea stage to product prototype. 2. What are the two main customer segments as determined by Lamar? What are the implications for distribution depending on which segment he targets? 3. What are the challenges for a startup in finding distribution? How…