Tag: marketers influence
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Critically evaluate how marketers influence each stage of the decision-making process, with reference to relevant methods and models applied.
Consumer Behaviour HND BUSINESS STUDIES (RQF) 2020 – 2021 Unit Learning Outcomes LO1 Demonstrate the ability to map a path to purchase in a given category, including the decision making process. LO2 Evaluate appropriate forms of research to understand influences on the decision making process (B2C and B2B). LO3 Evaluate how marketers influence the different…