Tag: Marketing Performance Measures”
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Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook. Complete problems 2.1, 2.2, and 2.3 (a, b, c, d, e, and i).
Marketing by the Numbers Set Two In this assignment, you will learn about demand estimates and the marketing budget. Read “Demand Estimates, the Marketing Budget, and Marketing Performance Measures”(p 574-581). in your textbook. Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook. Complete problems 2.1, 2.2, and 2.3…