Tag: Marketing theory
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Introduce the marketing concepts that will be addressed in CSB>Briefly re-introduce your Case, its target market and value proposition.
Use marketing theory to discuss the components, and importance of an integrated marketing mix. Integrate Case information throughout discussion to demonstrate your understanding of theory applied to a given, practical context. Specifically: • Introduce the marketing concepts that will be addressed in CSB (namely an integrated marketing mix – product, price, placement, and promotion). Briefly…