Tag: Positioning and Differentiation
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Describe 2 competitors for the new product or service line that you proposed for your selected company.
Positioning and Differentiation (4 marks) a. Describe 2 competitors for the new product or service line that you proposed for your selected company. (2 marks) b. Identify how the company’s new product or service line will be differentiated and positioned relative to the competition. (2 marks)