The new venture opportunity (10 marks) • Create or identify an opportunity • Discover the business idea • Outline the […]
Tag: potential customers
Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
Strategic plan and the specific marketing Decisions about which market opportunities to pursue, what customer needs to satisfy, and how […]
